Global map
An expansive, open world with diverse environments and dynamic encounters. It is the backbone for exploration, quests and interactions.
What we didFull-cycle developmentWild Rage · UAE · 2023–2025
- Platform
- PC · Mac · Web
- Genre
- MMORPG · Survival
- Engine
- Unity
- Team
- 57 at peak
- Timeline
- 23 months to MVP
- Engagement
- Full cycle
Wild Rage
Dynamic, NFT-infused browser-based gaming experience designed for accessibility across a diverse range of platforms, including PCs, Macs, and mobile devices. With an estimated production time of 16-18 months, this visionary undertaking aims to redefine gaming by empowering NFT holders to seamlessly utilise their tokens within the game, unlocking exclusive access and earning rewards.
This project represents the convergence of cutting-edge technology, innovative gameplay, and community-driven dynamics. Whimsy Games envisions Wild Rage Metaverse not just as a game but as a pioneering venture into the future of gaming, where NFTs serve as the key to unlocking a realm of limitless possibilities.
- Before
- An NFT community and no game to hold it.
- After
- A live world its holders can enter, own property in and keep coming back to.
Client & Product
Whimsy Games, in collaboration with Wild Rage Metaverse, celebrates generating $1M in sales during the highly successful first mint event. Building on this, we developed a new game that gives Wild Rage NFT holders accelerated rewards.
Wild Rage Metaverse came to us with an NFT community and no game to hold it. Whimsy Games took the product from concept deck to a live world its holders could enter, own property in and keep coming back to.
- Client
- Wild Rage Metaverse
- Location
- United Arab Emirates
Challenge → Solution
Three problems that could have stopped the project, the decision taken on each, and what changed once it shipped.
Challenge
Blockchain Integration
The incorporation of blockchain game development posed a significant challenge, requiring meticulous planning to seamlessly integrate Ethereum while ensuring a smooth gaming experience for users.
Solution
Smart Contract Development
Designed and implemented smart contracts on Ethereum, ensuring the security and transparency of in-game transactions. These contracts facilitated currency exchange and laid the foundation for NFT integration.
Blockchain SecurityInteroperability with External Wallets
Challenge
NFT Implementation
Developing a secure and user-friendly NFT system within the game presented its own set of challenges. Ensuring the uniqueness and scarcity of in-game items required careful consideration of smart contract design and execution.
Solution
Unique Token Generation
Built a system for the creation of unique NFTs so that in-game items were genuinely one-of-a-kind, and players could own, trade and showcase their possessions inside the Wild Rage universe.
Visual Effects Creation
Challenge
Scalability
As the Wild Rage community grew, scalability became a crucial factor. Whimsy Games faced the challenge of maintaining a stable and responsive gaming environment while accommodating a rapidly expanding player base.
Solution
Elastic Cloud Infrastructure + Load Balancing
Moved to a cloud system that scales resources with demand and added load balancing so server load is distributed evenly. A performance monitoring system continuously optimises the codebase and infrastructure.
Load BalancingPerformance Monitoring and OptimizationRegular Updates and Enhancements
Scope of work
Eleven deliverables Whimsy Games owned end to end on Wild Rage, from the Unity client and smart contracts to the live-ops cadence after release.
How it was built
Five stages from scope workshop to live ops, with the duration and team size of each, and the pipeline every asset passed through.
1 mo
6 people
Discovery
Scope workshop · blockchain technical audit · estimate
4 mo
14 people
Pre-production
Art bible · vertical slice · backend architecture
14 mo
57 at peak
Production
Client, backend, contracts · 4–7 features per sprint
2 mo
22 people
Soft launch
Load testing · contract audit · balancing
Ongoing
12 core
Live ops
Updates from community feedback · monitoring
Concept → final: one asset at every step of the pipeline
4 steps
Features we built
The systems that carry the game — exploration, onboarding, on-chain ownership, combat rewards, crafting and moment-to-moment feel.
Launch
Introduces players to the universe with quests and tutorials, previewing lore, mechanics and challenges — key to early retention.
Buildings via blockchain
Players own, trade and manage in-game real estate on-chain. Properties can carry real value, deepening the economy.
Looting
Obtaining items, resources and currency from defeated enemies or hidden caches — the driver of combat and exploration.
Crafting
Creating items, gear and consumables from gathered resources; feeds the economy through trade of crafted goods.
Advanced gameplay
Dynamic 3D drones, interactive environments, elemental effects and day/night cycles for immersion and strategic depth.
Who built it
A dedicated product owner holding the backlog, and a Whimsy Games team of 27 roles behind the build — switch between the two.
The Product Owner plays a pivotal role in the development of the Wild Rage Metaverse game, particularly in the integration of Non-Fungible Tokens (NFTs) and the overall user experience. As the liaison between stakeholders and the development team, the PO was responsible for defining and prioritizing the product backlog, ensuring that features align with the overarching goal of allowing NFT holders to use their tokens within the game for unique experiences and rewards.
In summary, the Product Owner for the Wild Rage Metaverse project is tasked with orchestrating the successful integration of NFTs into the game, ensuring a harmonious balance between the technical aspects, user experience, and the expectations of NFT holders.
- Feature Definition
- what goes into the build, and why
- Backlog Prioritization
- the order of work, sprint by sprint
- User Stories and Acceptance Criteria
- a written definition of done
- Stakeholder Communication
- one line between founder and team
- Continuous Iteration
- feedback folded into the next sprint
- Quality Assurance
- sign-off before every release
- Metrics and Analytics
- what the numbers say after each drop
- Cadence
- 2-week sprints
- Client review
- Weekly, with the founder in person
- Demo
- At the end of every sprint
- Channels
- Slack + Jira + a daily build
- Transparency
- Backlog and build access 24/7
Results
What the project returned in its first months, measured against what was planned at kick-off.
Time from start to MVP
18 months
2–6 months ahead of estimate20–24 months estimated
2–6 months earlier than planned
Wild Rage promises to deliver a deep, captivating experience that combines tactical planning with survival in a post-apocalyptic world. Its emphasis on the strategic use of resources, management of fortifications, and PvP competitions could lead to various positive outcomes, including a strong player community, increased player engagement, and significant skill development. The key to success in Wild Rage lies in the careful balance between risk and reward, encouraging players to make thoughtful decisions. This creates a depth of gameplay where each chosen strategy can lead to new and unforeseen challenges.
- Revenue in the first month
- $1 000 000
- First mint event
- Active players
- 60 000
- In the first 3 months
- Peak team size
- 57
- 27 roles
#Scope
Other parts of this project
01 / 05
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